Brand MarkETing… No More Brand Marking!
Are we seeing Trans-Planetary Brand MarkETing in our digitized mobile economy? Drawing by Arthur Winters So what is the difference between brand marking and markETing? In the past, branding was...
View ArticleHow would you like your graphic design? (You may pick two).
These days you’re really lucky if you get two. This is a humorous approach to the magical solutions to the business problems so many clients want and have convinced themselves actually exist (these...
View ArticleStop marketing, and you’ll see a change
We’re usually so busy trying to get started in marketing that we tend to forget that once we start, we need to continue. What happens if we don’t? Today’s guest blogger, Aruna Inalsingh...
View ArticleSocial Media week – observations and a guest blogger on those observations
Social Media week was full of fantastic events with different experts in various sectors. The networking was great because each venue had different people to meet and multiple points-of-view. There...
View ArticleGOOGLE MAKES MAD MEN, SAD MEN
Print Media Commissions are not in Mad Men Visions drawing by Art Winters In 2012, Google billed over 20 billion in advertising dollars. This was more than the total of all U.S. print media. What a...
View ArticleJust say yes…to networking
A lot of business (particularly service businesses) is done by relationships. Chemistry is one factor that helps to foster those relationships. Sharing an experience is another. That’s why networking...
View ArticleEntrepreneur & Small Business Forum
I’m looking forward to sharing a strategy that has worked for all my clients. I talk about how you can get into the heads of people you want as clients and make the sale. ——— Client Acquisition...
View ArticlePrivacy, ethics and products
I recently waited on line for 45 minutes with a friend to see a free pre-release movie. When we got upstairs right before the entrance to the theater, everyone was forced to check their cell phones...
View Article10 Trends for Better Marketing and Results in 2013
Everyone loves top 10 lists. So now that we’re ending the first quarter of the year…here’s some helpful directions to focus on in your marketing and business (they are in no particular order of...
View ArticleWhen Knowing Too Much is A Bad Thing
Every entrepreneur should, and usually does, know every detail about their business. This is necessary to run a good business. However, when it comes time to communicate that information to your...
View ArticleMake that interview, meeting, pitch a success
Recently, as an entrepreneur panel and pitching event was winding down (http://www.levin.suny.edu/innovateny/), I found myself chatting with some entrepreneurs who were anxiously discussing a big pitch...
View ArticleFIT’s 5th Annual Pet Fashion Show: BARK-à-Porter
Showcasing past enrolled and current adult student pet product designs. See our doggie models strut the runway in true fashionista style. BARK-à-Porter is also a charitable endeavor, held in...
View ArticleA Tale of How Successfully Raising Capital Leads to Bankruptcy
This is the title of an article just published in The New York Law Journal (I’m one of the authors). It’s a cautionary tale about fundraising. It gives relevant details about the JOBS act and how...
View ArticleMake your company grow…listen to your customers
Market research – I’m referring to primary market research — takes time and energy and sometimes money. But the results are amazing and don’t cost nearly as much as the time, energy and money you will...
View ArticleLet go of your resistance to change
So you all know the phrase lead, follow or get out of the way? Well, when it’s your company, you have to lead or your business will get pushed out of the way. Change and resistance to it comes up a...
View ArticleThe New Role of Market Research
Today’s guest blogger is Dev Das, Founder of Expleo Insight, a consulting and market research company specializing in emerging biotech and pharma (see bio below). Dev has several years of experience...
View ArticleDon’t Create Your Own Missed Opportunities
I just saw Janet Falk’s blog on how she managed a placement for one of her clients and it made me mad and sad. Not about Janet. She does a great job. But about a company that I ran into a few years...
View ArticleGood Advice
PR is always good…you can never start too early! http://www.flacksrevenge.com/2013/06/splash-of-good-pr-helps-startups-swim-with-sharks-and-get-funded.html Sandra Holtzman teaches CEO 035: Licensing....
View ArticleEquity Stakes in a Startup
Creating a new business structure around a partnership or multiple founders is one of the most single important aspects of starting a new business. Like a business plan, your corporate structure, how...
View ArticleMake sure you know what you want for your company or you will lose it: “I...
A few weeks ago Men’s Warehouse founder, George Zimmer was fired from the company he founded. It turned out he wasn’t the majority shareholder of the company. That led to his ouster. No matter what...
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