It’s not JUST about fashion…..
http://www.wearabletechworld.com/conference/?utm_source=WhatCounts+Publicaster+Edition&utm_medium=email&utm_campaign=Top+Tech+Startup+Stories+from+the+Week+-+7%2f19&utm_content=Wearable+Tec...
View ArticleBuild your business by getting referrals from existing business
It’s so much easier than starting from scratch. That’s because the relationship is already there. Of course the foundation of any great relationship is good communications. And to maintain a great...
View ArticleMaking a Profit Online
Art: you make it, you sell it. It’s not a well-loved mantra in creative circles or in art school hallways, but in order to live as an artist you have to survive. At the very least, one should be able...
View ArticleMaintaining Integrity as You Grow Your Business
How to maintain integrity in the creative and entertainment industries is a central question to the new and struggling creative entrepreneur. What you’re willing to compromise can define your career....
View ArticleDouble A-Team
The Design Entrepreneurs NYC (http://www.designentrepreneursnyc.com/) program is in full swing. One of the programs’ many offerings is an open classroom “mentoring” evening, where designers in the...
View ArticleThe Three C’s
Be mindful of the triple C’s at all times: Your Company, Your Customer and Your Competition. It’s important to have a 360 view of your business universe so that you are prepared to never be caught by...
View ArticleFashion Tech Event
If fashion tech interests you, or you are a fashion tech person, then this event is well worth attending....
View ArticlePitching Perfect: Fundraising fashion right now – The One Page Pitch
For years start-ups have been sending investors and other potential funding sources their business plans. With more and more start-ups pitching these days, and funders having less and less time to...
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Franchising
Thinking about franchising? Either buying one or starting one? Check out the stats. Sandra Holtzman teaches CEO 035: Licensing. She is the author of Lies Startups Tell Themselves to Avoid Marketing.
View ArticleThe Press Release — what works, what doesn’t
Before a fashion designer (and most start-ups these days) will turn to advertising or other traditional forms of marketing these days, they are most likely to use PR first. Why? Because of the broad...
View ArticleDIY or hire it out
Two Sides of the DIY Coin What every entrepreneur should understand before they Do It Themselves Side One: Efficient Use of Your Time You’re the CEO. You must figure out the value of your time in...
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Are You A Design Entrepreneur?
The second (annual I hope) Design Entrepreneurs NYC program came to an amazing finale Thursday evening September 26 with the announcement of two winners of cash awards of 1st place- $25,000 and 2nd...
View ArticleYour corporate identity…get it right the first time
Part 1: Focus on your logo Every company should start out with minimal corporate IDs or branding – logo, name, tag line (value proposition), design templates and color palettes. There should be a...
View ArticleCorporate ID
Part 2: Focus on your Tag line The tag line, slogan, customer promise, value proposition, etc. is a key part of your corporate identity and brand. Like your logo, it’s important to get it right the...
View ArticleLicensing – Signing the deal is just the beginning
A licensing agreement is like any other legal agreement. You can’t just sign on the dotted line and fold up the agreement and put it away for safe keeping. Like a relationship, you must nurture all...
View ArticleWhen technology intersects with fashion – you benefit.
There’s a new tech idea/website that’s been specifically developed for fashion designers (although other businesses can certainly use it). It seems to be a cross between crowdfunding/sourcing and...
View ArticleNew law protects fashion/runway models and could cost YOU
On November 20, a new law New York State law will go into effect that qualifies and protects child (defined as anyone under the age of 18) print and runway models as “child performers”. So what does...
View ArticleHow a clothing line moved itself from product to brand
Here’s a really great case history about how a fashion company used customer-focused market research and marketing. The TwirlyGirl clothing line polled their customers about the feelings/descriptive...
View ArticleAre you still the sucker you used to be?
New research was just released that demonstrates a big shift in how consumers buy and what influences their purchase. Traditional ads no longer have the same power to shape consumer opinions as they...
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